Debra Yudolph named as one of BTR’s 50 most influential people

In a brilliant start to the year, SAY’s co-founder Debra Yudolph has been named by EG as one of BTR’s 50 most influential individuals!

With over 25 years of experience in residential property, Debra has been critical in delivering SAY’s expert advice to the BTR industry. In 2021, her BTR clients included Unibail-Rodamco-Westfield, Argent Related, and John Lewis & Partners amongst many others. She also launched hereSAY, a mystery shopping service designed to understand and improve customer experience in the property industry. hereSAY published the first BTR viewing experience benchmark and accompanying trend report.

Debra is a key voice in the industry who is passionate about design for management, sustainability and the diversification of the sector through the growth of co-living, senior living and single-family housing.

This year, Debra is focussing on developing operational ESG strategies for BTR developments and encouraging industry-wide sharing of performance data. Debra will also continue to develop hereSAY’s customer experience benchmark. 

Read the full article in EG here.